Privacy Policy

Last updated: [DATE]

[Aperio / ENTITY NAME — confirm your legal entity name here] ("Aperio," "we," "us," or "our") operates the website located at aperiohq.com (the "Site"). This Privacy Policy explains what information we collect through the Site, how we use it, and the choices you have.

This policy covers the Aperio marketing website only. It does not cover the Aperio application itself (app.aperiohq.com), which is governed by a separate agreement provided to customers upon signup.

Information We Collect

Information you provide directly:

Email address, when you subscribe to our newsletter ("The Mitigation Brief")
Name and email address, when you submit a contact inquiry
Scheduling information (name, email, selected meeting time), when you book a call through our Calendly integration

Information collected automatically:

Basic usage data, such as pages visited and general location (city/region level), through standard web analytics
Cookies used for basic site functionality and analytics

We do not collect sensitive personal information, case data, or client information through this marketing Site. That information is only ever entered into the Aperio application itself by authenticated, paying customers, under separate terms.

How We Use Your Information

We use the information collected to:

Send the newsletter to subscribers, and allow subscribers to unsubscribe at any time
Respond to contact inquiries and scheduled calls
Understand how visitors use the Site, to improve it
Communicate with you about Aperio, including product updates, if you've opted in

We do not sell your personal information to third parties.

Third-Party Services

We use the following third-party services to operate this Site, each of which processes limited data on our behalf:

Beehiiv — newsletter delivery and subscriber management
Calendly — meeting scheduling
[ANALYTICS PROVIDER, if applicable — e.g. Google Analytics, Plausible]
[HOSTING PROVIDER — e.g. Lovable / Vercel / Netlify]

Each of these providers has its own privacy policy governing how they handle data.

Your Choices

You can unsubscribe from the newsletter at any time using the link in any email
You can request that we delete personal information we hold about you by contacting us at support@aperiohq.com
You can decline optional cookies through your browser settings

Data Retention

We retain contact and newsletter subscriber information for as long as you remain subscribed or until you request deletion.

Children's Privacy

This Site is not directed at individuals under 18, and we do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date above when we do.

Contact Us

Questions about this Privacy Policy can be sent to support@aperiohq.com.